Binge Watching to Appointment Viewing

M. G. Siegler has an idea for Netflix.

What if a show like Stranger Things started as a binge show, but then morphed into weekly, appointment viewing as it proved its popularity? So, once Stranger Things became a sensation after season 1, and people were nice and hooked, season 2 would go to the installment-model, with a new episode coming out at the same time each week. Or, if Netflix wasn’t confident enough in a show after just one season, they could wait to switch to the new model for season 3 (two season trials” seem to be the norm for Netflix).

Or, if Netflix wanted to benefit from a long, holiday weekend (as they did with Stranger Things season 3 which was released on the 4th of July), they could release say, half the season all at once, binge-ready, and then stagger the rest of the episodes over several weeks to get the same effect. There’s actually a lot you could do here, once folks are hooked!

Again, I know this is antithetical to Netflix’s model. But I think this blend has potentially huge benefits. Both for us, as viewers, for the shows themselves, and for Netflix! Also, while this idea eight years ago proved to be a good one, I’m still waiting on that Firefly reboot, Netflix. Thanks.

The blend model is interesting.

July 13, 2019


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