The Popeye’s Chicken Sandwich is Here to Save America
Helen Rosner, writing in The New Yorker, has a strange story about fast food chicken sandwiches.
There are dozens of fast-food chains in America, débuting hundreds of new menu items each year. Of these, maybe two or three in a generation make significant inroads into our collective culinary consciousness: a McRib here, an Impossible Whopper there. Perhaps the stunt with Sweet Dixie Kitchen wasn’t even necessary: the Popeyes chicken sandwich has ascended to the pantheon in record time, not because of a catchy ad campaign or an irresistible pricing scheme but because it is, if Twitter, Instagram, and uncountable blog posts and off-the-cuff reviews are to be believed, the best goddam chicken sandwich in the world.
I must confess… I don’t really like Popeye’s Chicken.