Words That Matter

Seth Godin makes a list of important words.

Discipline, rigor, patience, self-control, dignity, respect, knowledge, curiosity, wisdom, ethics, honor, empathy, resilience, honesty, long-term, possibility, bravery, kindness and awareness.

All of these are real skills, soft skills, learnable skills.

But if they’re skills, that means that they are decisions. A choice we get to make. Even if it’s not easy or satisfying in the short term.

These skills are in short supply sometimes, which makes them even more valuable.

August 10, 2019


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