I’m a sucker for redesigns and reimaginings of products and brands. This one from Rolling Stone is huge.

The old logo’s drop-shadowed, cross-hatched look is iconic, so making a change to a modern, flat logo is pretty bold. I think it works. It pops on the magazine shelf, but right now, it does because it’s this combination of familiar and different.

It’s an excellent evolution for a brand that plays a massive part in American culture.