Apparently, you shouldn’t believe anything on the internet. Who knew? Max Read explains in NY Mag, there’s a good chance anything you encounter on the internet is fake, including the metrics, the people, the content, and the businesses. It isn’t going away anytime soon either.

Fixing that would require cultural and political reform in Silicon Valley and around the world, but it’s our only choice. Otherwise we’ll all end up on the bot internet of fake people, fake clicks, fake sites, and fake computers, where the only real thing is the ads.