Madison Malone Kircher, writing in Vulture, takes the Wall Street Journal story that Automaticc, the owner of WordPress, has purchased Tumblr from Verizon and, interestingly, goes straight for the smut angle.

But, Automattic … this could be your moment. Bring back the porny stuff. Bring back the nipples — “female-presenting” or otherwise — and the sexy GIFs. The erotic fan art. The content for horny teens and horny adults alike. (Tumblr traffic has been down ever since the site went G-rated.) Engineer better filters and reporting systems to create a Tumblr without child porn, obviously. Bring back the smutty Tumblr we all knew and loved.

I guess that’s an approach. Maybe just take some of the best parts of Tumblr and incorporate it into WordPress and vice versa?