Alex Sherman, writing for CNBC, has a great story regarding Anthony Wood, the founder and CEO of Roku and how he had his finger pressed firmly on the pulse of television viewers and the future of TV. The best line is right here:

Wood also noted that Roku’s relatively unchanging user interface and simple remote control have appealed to customers because users want simplicity.

“Many companies just don’t really understand the attitude people have when they’re watching TV,” said Wood. “People want to sit there, drink their beer, and watch TV.”

Incredibly inciteful and, in my opinion, super obvious.