Alex Heath, writing for The Verge, has the scoop.

Facebook is planning to change its company name next week to reflect its focus on building the metaverse, according to a source with direct knowledge of the matter.

The coming name change, which CEO Mark Zuckerberg plans to talk about at the company’s annual Connect conference on October 28th, but could unveil sooner, is meant to signal the tech giant’s ambition to be known for more than social media and all the ills that entail. The rebrand would likely position the blue Facebook app as one of many products under a parent company overseeing groups like Instagram, WhatsApp, Oculus, and more. A spokesperson for Facebook declined to comment for this story.

As soon as this happens, I’m sure there will be story after story equating Facebook changing its name to whatever with Philip Morris Companies, Inc. changing its name to Altria Group Inc.

The fact that both offer highly addicting and dangerous products is not missed.