CJ Chilvers believes you are more interesting than you think. He longs for the “generalist” era of blogging and yearns to bring it back.

The trust was always about the person behind the index.html file, not the information itself. We gave that up in the years since. We put our trust in algorithms. Look how they’ve paid us back.

It’s time to bring trust in individuals back.

Our role? Keep building up that trust by being real and providing value consistently. Post about whatever your generalist heart desires.

Will that go viral? Hell no.

That’s not where the value is. The value is in the daily practice that makes you a better creator and a trusted resource.

Smart post.