Here’s How Bad CNN’s Post-Trump Town Hall Ratings Have Been
Justin Baragona writing at The Daily Beast:
More than a week after CNN’s disastrous town hall with former President Donald Trump, the negative impact the fiasco had on the network’s ratings is coming into clearer focus. Last week, the cable news pioneer suffered its lowest-rated week since June 2015, averaging just 429,000 total daily viewers from Monday-Friday. CNN was also down double digits compared to the same week last year in both total viewership and in the key advertising demographic of viewers ages 25-54. MSNBC more than doubled CNN’s daily audience, drawing 976,000 total viewers, while Fox News averaged 1.4 million.
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Since the town hall, CNN has seen several of its weeknight hours — including Anderson Cooper — fall behind Newsmax, the fringe-right channel that has surged since Carlson’s ouster. And on Friday night, the channel’s much-hyped interview show hosted by Chris Wallace averaged only 224,000 total viewers at 10 p.m., drawing 60,000 fewer viewers than Newsmax’s offering.
Losing to Newsmax. Seriously, when will they figure out there’s no mainstream audience for right-wing media. It’s a niche product that can’t bring in big numbers or sustain a decent number.