Casey Newton, writing on his Substack Platformer, does a quick rundown of Threads after a couple of weeks and why he still thinks it will supplant Twitter as the micro-blogging service of choice.

The demand is there, the product is good, and its chief rival is circling the drain. (Other rivals don’t seem to be faring much better; Bluesky, which had been my favorite Twitter alternative in recent weeks, has been mired in internecine conflict over the past week related to the use of racial slurs in user names. Even worse, from a growth standpoint, is that the app remains invite-only.)

Interesting observations. Nobody knows if Threads will be successful in the long run. I do think it has the better chance of being the “Twitter killer” it’s been touted since it launched. As soon as it adds a web version and adds a tab that shows only the people you follow, I think engagement will jump up.