DeWitt Killed the Golden Goose
Bernie Miklasz on the state of the St. Louis Cardinals.
When Bill DeWitt Jr. purchased the St. Louis Cardinals before the 1996 season, the franchise was in decline. Diminishing crowds, a shortage of stars, mediocre results, and no postseason appearances since 1987. It was a bad time, but DeWitt aggressively revived the franchise and led the Cardinals to a long and distinguished run of success loaded with stars, future Hall of Famers, big games in October, and a new level of popularity.
The fans loved it. I loved writing and talking about it. It was an incredible era for the Cardinals.
Take a look now. Sparse crowds, with fewer than 15,000 fans actually coming through the turnstiles for the recent game. Dull team. Little entertainment value. Little star power. And possibly headed to a second consecutive losing season (full schedule) for the first time since the expansion era began in 1961.
The sad thing -- and the frustrating thing -- is that it didn't have to be this way. It didn't have to happen. But Mr. DeWitt let the franchise fall apart ... looking more like the down-and-out team he took over in 1996.
What's the old expression? Killed the golden goose.
It’s bittersweet because I can’t watch Cardinal baseball (unless it’s on ESPN, Fox, or AppleTV), and the product is basically unwatchable.
It will be interesting to see what the owners do this offseason. I assume several people will be looking for new employment on and off the field.