Nick Heer on the ever-increasing user-hostile demand for your attention from the biggest social platforms.

When I open any of the official clients for the most popular social media platforms — Instagram, Threads, X, or YouTube — I am thrust into an environment where I am no longer encouraged to have a good time on my own terms. From home feeds containing a blend of posts from accounts I follow and those I do not, to all manner of elements encouraging me to explore other stuff — the platform is never satisfied with my engagement. I have not even factored in ads; this is solely about my time commitment. These platforms expect more of it.”

More and more I’m removing myself from these apps.