Brooks Barnes, writing for The New York Times, describes the failure of Megalopolis.

There is no kind way to put it: Francis Ford Coppola’s “Megalopolis” died on arrival over the weekend.

Mr. Coppola, 85, spent decades on the avant-garde fable, ultimately selling part of his wine business to raise the necessary funds — about $120 million in production costs and another $20 million or so in marketing and distribution expenses. But moviegoers rejected the film: Ticket sales from Thursday night through Sunday will total roughly $4 million in North America, according to analysts, slightly below worst-case scenario prerelease projections.

I have no idea why Coppola thought this movie would have mass appeal.

In the 1980s, when Mr. Coppola first began to develop the film, “Megalopolis” may well have had a chance in theaters. It was a time in Hollywood when ambitious films for thinking people could be eased into a few theaters and allowed to build an audience over months, adding more screens week by week and sometimes playing for a year or more. Hollywood could afford to take it slow in part because moviegoing dominated leisure time: Not only was there no internet yet, cable TV and video games were still in their relative infancy.

Today, movies are typically booked into as many theaters as possible as quickly as possible, especially if reviews are weak. Studios use this distribution tactic to capitalize on expensive marketing campaigns, which are intended to open a narrow window of interest from consumers. If the masses do not immediately materialize, theater chains redirect screens toward other movies. (On Friday, the Warner Bros. sequel “Joker: Folie à Deux” will arrive in more than 4,000 theaters.)

“Megalopolis” almost didn’t make it into theaters. In the spring, when Mr. Coppola began shopping for a distributor, every big studio turned him down. Some executives from these studios admired the movie for its artistic risks. But none saw much hope for it in theaters. (Eventually, Lionsgate agreed to distribute the film for a fee.) More and more, original films are sent directly to streaming services — if they get made at all. Theaters are increasingly for remakes and sequels.

This might have made a bigger splash as an experimental film on Apple TV. Of course, Coppola could make another Godfather movie and earn millions. I mean, he won’t do that, but he could.