Nicholas Bate –

1. Zero soda; maximum water.
2. Zero in-box; maximum filed to category OR action list.
3. Zero lifts/escalator; maximum stairs.
4. Zero processed food; maximum fresh, local and cooked by self.
5. Zero technology-at-table; maximum great uninterrupted conversation.
6. Zero mall; maximum small, local & inspiring shop-keepers.
7. Zero can’t; maximum all things are possible.