Mattel has issued an apology after customers spotted its Wicked edition dolls highlighting an adult website on the packaging. The box art copy mistakenly directed customers to the homepage of the Wicked Pictures pornographic movie studio, instead of the correct WickedMovie.com URL.

As someone who writes copy for packaging, I can’t believe this was an honest mistake. Some rogue copywriter conveniently forgot the “movie” part of wickedmovie.com just to see how far it would go and if anyone would catch it.

I bet this guy was fired pretty quickly.