Nicholas Bate –

1. Stories will transform your presentation from a list of bullets to something which engages heart and soul.
2. Stories embed values and principles deep in a child’s brain. There is far more to Goldilocks and those Three Bears than porridge.
3. Stories help your customers understand what life will be like once they commit to you.
4. Stories of the right kind (empowering, resourceful and pragmatic) motivate us to do our very best. Homer knew exactly what he was doing.
5. Stories use language not just words;** it requires an engaged brain to use a story**. And the latter is an increasingly rare commodity on a conference call.
6. To write a story, be it a scenario for a product or one for your children requires you to give 100% attention to the task in hand.
7. Stories require beginnings and middles and ends. Sometimes we realise we are having problems as one or more is missing.
8. A great story is never forgotten.
9. Stories need sensory rich descriptions. That requires us to look up and notice life.
10. One well-written story is worth a 1000 e-mails.
11. To be a great story-teller is to be a magician.