Jason Snell, writing on his site Six Colors, had a revelation while doing a simple experiment.

While the ads played on, I began creating a thought experiment: There’s a $10 difference between the ad and ad-free plans. If Mr. Netflix (he wears a top hat) came to my house and said, “Jason, I’ve got a great deal for you. I’m going to pay you $120 a year, and all you have to do is watch ads while you watch Netflix,” what would I do? When I started thinking about it, I thought it might be an interesting intellectual question. What would I accept in exchange for having Mean Mr. Netflix beam ads into every show I watch?

It turns out that whatever my price is, it’s a whole lot more than $120 a year. The next day, I upgraded back to the $18 ad-free plan.

Yup. I can’t handle ads on streaming. At. All.