The Super Bowl halftime show featured Bad Bunny with special guests Lady Gaga and Ricky Martin. It was great. I loved the dancing, the (real) wedding, and the message. I didn’t know the songs or what he was singing, but the storytelling was clear. He’s not my music, but I’m an old fart. I think the last Super Bowl halftime performance I even think about, years later, was Prince in the rain. Right now, Bad Bunny is one of the biggest musical stars on the planet.

There’s always been alternative halftime shows. This year, the one getting all the attention featured Kid Rock, an artist who has not had a meaningful hit since 2008’s “All Summer Long,” which, incidentally, is just a riff on better songs (Lynyrd Skynyrd’s “Sweet Home Alabama” and Warren Zevon’s “Werewolves of London”). I don’t mean to call Kid Rock irrelevant, but he is. The Puppy Bowl probably got better or about the same numbers as the show featuring Kid Rock and a bunch of musicians you’ve never heard of before.

Bad Bunny performed to 120 million people in a language that half the country doesn’t speak fluently, and it worked because the performance was excellent and the moment was genuine. That’s it. The NFL didn’t book him to make a political statement. They booked him because he is an international superstar, and the NFL is trying to expand to other non-American markets. Kid Rock and the people putting on this show are yelling at a cultural shift they don’t like and can’t stop. Too bad. So sad.