Brendan Sorsby admitted to wagering at least $90,000 across more than 9,000 bets, including bets on his own team while he was at Indiana. The NCAA banned him for life. Then a judge in Lubbock County, the county where Texas Tech sits, reduced that to a two-game suspension.

He should be banned. Forever.

Here’s the thing: You can’t wallpaper every sports broadcast and every podcast with betting ads and then act stunned when a college kid opens the app. You can’t get away from FanDuel, DraftKings, and BetMGM ads. Believe me, I’ve tried.

Georgia and Nebraska have already told their coaches not to schedule Texas Tech, and I’m curious what the Big Ten decides.

What a terrible look for college football.