David Ubben, writing for The Athletic, published a fantastic story about what’s going on behind the scenes at Tennessee, where an in-house “college sports collective” is aiming to raise $25 million a year to fund athlete name, image, and likeness deals. Not a typo.

Things that have been included in Tennessee’s NIL deals so far:

• Housing

• Car rentals

• Car washes

• Free meals

• Car maintenance

Some deals have reached six figures overall for certain athletes. It is still surprising to me that this is all legal and “normal.” Of course, this is just a starting point for NIL deals across college sports.

The schools that are at the forefront of NIL are going to benefit the most. Five-star student-athletes are about to get paid serious cash.

Imagine what it’ll be like in five years.